After the standard version of Model 3 was successfully tested in the Chinese market, Tesla accelerated the launch of this "walking" model in China. On April 10, Tesla announced that the Tesla Model 3 long-wheel-drive rear-wheel-drive version (made in China) and the high-performance all-wheel-drive version (made in China) will be available for pre-order from now on. The relevant person in charge of Tesla said that Tesla's Shanghai Super Factory is running at full horsepower, and the production capacity is rapidly recovering, accelerating the goal of producing 150,000 vehicles in 2020.
Analysts said that by virtue of price advantages and scale effects, Tesla's A-share industry chain "little partner" is expected to become its global supplier in the future.
Shanghai factory's strategic position is highlighted
Tesla's official website shows that the long-term battery life of Model 3 and Performance high-performance models made in China is 393,905 yuan / unit after the price subsidy, and 419,800 yuan / unit before the subsidy. The domestic long-range Model 3 has a cruising range of 668 kilometers under the international operating conditions, and delivery is expected to begin in June 2020.
At present, Tesla Model 3 has achieved domestic sales of all models sold. Analysts pointed out that with the expansion of domestic models and the increase in the localization rate, Tesla's manufacturing costs will be further reduced, seizing more market share.
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Recently, Tesla Shanghai factory frequently released news. On April 8th, Tesla exposed its internal production lines in the Shanghai Super Factory in a high-profile manner, and comprehensively displayed the workshops such as the assembly workshop, painting workshop and welding workshop of the Shanghai Super Factory. Tao Lin, vice president of Tesla's external affairs, said that Tesla's Shanghai Super Factory is operating at full horsepower, and production capacity is picking up rapidly, accelerating the goal of annual production of 150,000 vehicles in 2020.
Tesla's Shanghai plant officially resumed production on February 10, and it is one of the earlier domestic auto factories that have resumed production. It is understood that the factory's resumption rate is currently over 90%, and the production capacity has exceeded the pre-epidemic level. At the same time, Tesla's second-phase project construction is in full swing.
On April 11, according to Weibo of the Shanghai Municipal Government Information Office, the Tesla Shanghai Super Factory is recruiting employees, including equipment maintenance technicians, production monitors, quality inspectors, ultrasonic testing technicians, etc.
On April 3, Tesla announced better-than-expected delivery data for the first quarter. In the first quarter of 2020, Tesla produced a total of 103,000 electric vehicles, an increase of 33% year-on-year, and delivered approximately 88,400 vehicles, an increase of nearly 15% year-on-year, the best performance in the first quarter since record. Tesla said that the production of the Shanghai Super Factory continued to reach new highs.
According to data from the Federation, Tesla sold 10,160 vehicles in China in March, setting a new monthly sales volume in the Chinese market. Cui Dongshu, secretary general of the China Federation of Trade Unions, said that Tesla's current sales account for 30% of China's electric vehicle sales.
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On April 10, the China Automobile Association released the production and sales data of new energy vehicles in March, but the statistics for the month did not include Tesla. Chen Shihua, deputy secretary general of the China Automobile Association, said that in accordance with the requirements of relevant regulations, any domestic automobile production company must accurately, timely and complete to report business data to the China Automobile Association. At present, Tesla has not submitted relevant data to the China Automobile Association, and the China Automobile Association cannot verify the authenticity of its data.
Cut down by the epidemic
The construction of Tesla's Shanghai factory is in full swing, while factories in other regions are in a slightly difficult situation.
Recently, Tesla announced a salary cut and some staff leave. According to an email sent by Tesla's North American personnel department, from April 13th, Tesla will temporarily take pay cuts to cut expenses. Specifically, the salary of the vice president and above is reduced by 30%, the salary of the director and above is reduced by 20%, and the salary of other employees is reduced by 10%. Employees who cannot work from home and have not been assigned to key positions on site will be assigned temporary leave.
In addition, employees in other parts of Tesla's world will be reduced to some extent.
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Regarding the issue of how Tesla China implements the salary reduction policy, the relevant person in charge of Tesla China told the China Securities Journal reporter on April 10 that Tesla China ’s global vice president and director-level employees voluntarily reduced their salaries, and the US headquarters maintained Unanimously overcome difficulties. Among them, the global vice president has a 30% salary reduction and the director level has a 20% salary reduction. The salary of other employees in China remains unchanged. Tesla said it will do its best to ensure that the front-line team is not affected. The development and production of existing businesses in Tesla China will continue as planned.
Tesla expects that the Fremont plant in California will be reopened on May 4. The salary reduction measures are expected to be implemented by the end of the second quarter of this year.
In the European market, according to media reports, the construction of Tesla's super factory in Berlin, Germany has been stopped. Due to soil problems, it has to modify the foundation. Therefore, it is necessary to update the construction application and submit it to the Berlin municipal government to propose a new foundation construction plan. The German Ministry of Environmental Protection subsequently confirmed that at the request of Tesla, the earlier application for the foundation construction plan will be suspended.
The localization process is expected to accelerate
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Wall Street analysts have lowered Tesla's full-year delivery expectations. Wedbush analyst DanIves predicts that Tesla will deliver up to 425,000 vehicles this year. Citibank analyst ItayMichaeli predicts that Tesla will deliver about 434,000 electric vehicles this year, which is lower than the previously estimated 517,000.
In the past month, Tesla's stock price has fallen by more than 20%. The analyst of Industrial Securities Automobile pointed out that due to the global public health event in the short term, the production capacity of Sino-US factories has been delayed, but the Shanghai factory has basically returned to normal levels, and the production capacity has continued to climb. Subsequent, the localization process of the Shanghai factory is expected to accelerate. In the medium and long term, with the Shanghai Factory Model 3 volume and the domestic Model Y listing, the European plant production and the launch of new models such as Semi and Cyberruck, Tesla will enter a global market volume cycle of 3-4 years. With its price advantage and scale effect, domestic Tesla industry chain partners are expected to become their global suppliers in the future.
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